pat hayden, form ram and usc quarterback, the a.d., said, i have a perfect job four. i'll pay you at least a million dollars, six-year deal, he's gone. >> steve: it sounds like he's going to be making over a million dollars a year out at usc. but i feel kind of bad for the kids down at the florida gulf coast university because they were doing their best to try to -- okay, we got this great coach. let's have bake sales, let's see if some of the endowment association can come up with more to pay our great coach. but at the end of the day, the answer is no. >> brian: this is what i was talking about earlier. when you have this player, kevin ware, break his leg, he could be done. he'll probable will he have a hard time being the same player. let's hope he's better. but he gets an education, which is fine of the $200,000 value. this coach went from 159,000 to 1 million, plus endorsements and all the other incentives built in. why is it okay that everybody is making a ton of money off these kids? >> steve: the american dream. >> gretchen: okay. some people would argue look,